work & partnerships

For Brands & Founders

I work with brands and founders at every stage, whether they're building a narrative from scratch, repositioning what already exists, or simply finding the clarity to say what they've always known.

1. Brand Strategy & Narrative Architecture: We start with the question most brands skip, what is actually true about you, and why does it matter? From there we build your positioning, your narrative, and the story only you can tell.

2. Creative & Cultural Storytelling: Strategy without feeling doesn't move people. I translate your brand's logic into language your audience can actually feel, across campaigns, content, and product storytelling.

3. Founder & Leadership Voice: Most founders know what they do. Fewer know how to say it in a way that sounds like them and lands with their audience. I help you find that voice and use it consistently, whether you're pitching investors, building in public, or stepping into a larger platform.

4. Community, Content & Experiences: Beyond the message, there's the moment. I help brands design the touchpoints, content, and live experiences that turn audiences into communities, with cultural intelligence and strategic intention behind every decision.

Who I’ve Worked With

My experience spans two worlds that rarely talk to each other. On one side, leading global communications for companies like Johnson & Johnson, BASF, and HP, where precision and compliance shape every word. On the other, partnering with founders and cultural brands in music, wellness, hospitality, and design, where authenticity is the only currency that works. The rigor I learned in one world is what makes me useful in the other.