My background

I’m a strategic communicator, marketer, brand storyteller, and community builder with more than 16 years of experience across global, regional, and local markets. My work has taken me from Fortune 500 companies like Johnson & Johnson to emerging cultural projects, helping brands discover their voice and use it with intention.

Corporate communications, public affairs, crisis management, internal culture, brand positioning, and integrated marketing shaped the rigor I bring to every story. But what guides me just as much is emotional honesty, my Latin roots, and a global mindset that’s always listening for what truly connects people.

Today, I channel that blend of structure and freedom as the co-founder of Frequent Seat, a music-driven storytelling platform that celebrates the stories behind the songs. Through films, conversations, and live experiences, Frequent Seat creates spaces where artists and audiences reflect on the soundtrack of their lives.

Whether I’m advising a brand or shaping the next episode of our series, my purpose remains the same: to craft narratives that feel authentic, stories that create impact, invite connection, and honor the humanity behind every message.

The Soundtrack Behind My Work

Before I write, create, or sit with someone’s story, I usually press play.

Music has always been more than sound to me.

It’s a divine message, a form of meditation, a quiet kind of prayer.
As if it were both the channel and the revelation.
As if God were whispering through melody. And sometimes, even dancing with me.

Enjoy a piece of my process, and of my heart.